Imagine an Appraisal Institute not defined by lawsuits, but by leadership.

A platform for advocacy. For innovation. For bold ideas.

Imagine new talent not stumbling into appraisal but choosing it.

Because they see a career that’s dynamic, relevant and impactful.

Imagine never again hearing, “What’s an appraiser?”

Because the profession is seen. Respected. Understood.

Imagine revamped education that reflects the real work we do.

Complex, nuanced, rooted in judgment and local expertise.

Imagine valuation conferences that feel like Apple product launches:

Exciting, bold ideas, standing-room only.

Imagine feeling proud, truly proud, to be part of a profession charging forward.

Imagine a career that’s moved beyond the HP12c, circa 1981.

Imagine appraisers with bold online voices,

Sharing stories, building visibility, shaping perception.

Imagine seeing an appraiser in a Netflix series.

Not as a punchline, but as a protagonist.

Imagine fee appraisers and chief appraisers collaborating as allies.

Imagine fee appraisers acting like entrepreneurs focused on process, playbooks and culture.

Imagine the public recognizing our unique expertise.

And banks treating chief appraisers like peers in the C-suite.

Now stop imagining.

Because this isn’t a fantasy. It’s a vision. And it begins with us.

Imagination creates momentum.

It gives shape to what’s next.

 John Lennon said, “You may say I’m a dreamer…”

But this isn’t about dreaming alone.

The only thing more dangerous than dreaming too big…

Is not dreaming at all.

 This is about leadership.

About courage.

About movement.

And it starts with one radical act:

Imagination.